It’s all about May….

As part of our focus to always make our Bento bulletins better, we have been trying out an increase in Bento sends. This is by way of a higher frequency but with less articles over the last six weeks to gauge the appetite of our audience for more information. We are really pleased to see it bearing fruit so quickly with a significant increase in visitors when compared to last month.

Additionally, our new Saturday send of the week’s ‘Best Bits’ is also doing well showing the most opened articles of the previous week. As a result of sending out these Round Up emails we have had an additional 9590 opens and we haven’t seen any increase at all in unsubscribes. So, we will continue to send and monitor them.

Our Top Tweeter award results were announced on 5th May. With almost 70 nominations and over 780 votes, the awards proved to be a success and we even got trending on Twitter!

Congratulations to our winners: @martinbamford, @FundsNetwork, @AbrahamOnMoney, @MoorgateMermaid and @IRESSUK

And finally, we offer our congratulations to Axa Wealth who win our ‘Solus of the Month’ for May award with their mailingImagine planning tools that help your clients see their retirement options.

We are always conscious of the importance of providing you with a great service along with great value and regular feedback.

As a result we have been looking at some media opportunities with other organisations that frankly astounded me so much that I felt it important to share with you those findings, they really did quite surprise me.

As you will hopefully be well aware, Panacea:

•offers very low cost (pence/adviser/annum) direct access to an advisory community that account for 65% of UK business written in Q4 2015 (Source: Equifax Touchstone).
 
•gives you the opportunity to target some 18,000 industry professionals via email for an entire year, equal to a total outreach of some 1,664,000 emails.
 
•enables you to send messages to an audience of 6,000 industry professionals via social media, every day of the week – consequently Panacea can be used as your social media delivery tool
 
•repurposes existing digital content and materials so they work harder for you
 
•can increase your event attendance – whether live or online by hosting details on our events calendar.
 
•can display your banner ads across the site
 
•gives you cost effective, highly  targeted message distribution via tailored solus emails and (package dependant) provides you with contact details of every adviser that has shown interest for you to follow up with a call

 

But you may not be aware that we do ALL this for the same cost as approximately 2 weeks online rate card banner advertising in FT Adviser or Money Marketing!

 

Derek Bradley, ceo
Panacea Adviser

Shidashi

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